An Outlier is a person or thing differing from all other members of a particular group or set.
The inspiration for Outliers Apparel stemmed from author Malcolm Gladwell’s book, Outliers: The Story of Success. In this book, he makes the observation that the most successful people in the world share something in common. They’ve invested 10,000 hours or more into mastering their craft. It is this seed that took root and helped fuel the growth of the Outliers brand.